Our goal was to create a personalized and interactive consumer experience for an online gaming retailer as well as expand on its target markets while opening new paths of revenue Gamefly has the opportunity to capture a new market of brick and mortar shoppers and expand their revenue stream by becoming a publisher outlet for game developers. GameFly is the current industry leader in the rental and purchase of video games while having an established online user following. We would like to give GameFly the opportunity to bridge the gap between the consumer and the internet by establishing a physical presence coupled with a personalized and interactive consumer experience.